Project report on marketing strategy of honda. Project Report on Marketing 2019-01-27

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Honda Cars Project Report 2

project report on marketing strategy of honda

Since 2002, Honda has also been selling the Honda Civic Hybrid 2003 model in the U. It use Business to business promotion strategy, such as trade shows, conventions, sponsorships, contests, give-aways such as pens, notepads, hats, etc all imprinted with the company's identity on it. It has Four stroke engine and one cylinder. Maintaining this strategy requires acontinuous search for cost reductions in all aspects of the business. Toyota brand is associated with quality, durability, safety, innovation, reliability and sustainability.

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Project Report on Marketing

project report on marketing strategy of honda

Strongly Agree 27%55% agreed that the discounts offered are attractive, 34% strongly agreed with this while 11%disagreed and said that the discounts offered were not attractive. Honda Verno sold established and products of sporty nature. Opportunity, voiced by Rob Paulsen. Entry- level transport options like two- and three-wheelers have mostly filled this gap. The company introduces the latest designs and models of Honda motorcycle every year and the customers like to buy with unique features in the latest models, which are available in the market at affordable prices.

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Honda Cars Project Report 2

project report on marketing strategy of honda

Hybrid electricIn late 1999, Honda launched the first commercial hybrid electric car sold in the U. This strategy, as in family branding carries the risk of negative association of all products but it provides with an advantage of low cost of introduction, as brand is known to customer. Itshowed skydivers jumping from an aeroplane over Spain and forming the letters H, O, N, D andA in mid-air. Brand Visibility and Customer Engagement - Amazon and the Aur Dikhao Advt 53. Promotional strategy often involves trying to make a virtueout of low cost product features.


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101 Marketing Project Topics for MBA Live Projects & Internships

project report on marketing strategy of honda

However, apart from great marketing, it is also important to build a great brand image to remain popular and for successful marketing in the 21st century world. Concentrated on brand rather than offering discounts Hero hasn't been offering discounts since two years. Its Acura near-luxury line needs a major overhaul in the U. Having gone through severalgenerational changes, the Civic has become larger and more upmarket, and it currently slotsbetween the Fit and Accord. In this case, the firm will use a mixed branding strategy with similar products carrying a family brand name and different products with individual brand name. Over the years, the Company has ventured into many industries and is now manufacturing jets and robots. Honda portrays that it builds cars which win such tournaments.


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Brand Image, Project on Brand Image, MBA / BBA Project Report, Project on Meaning of Brand Image, Importance of Brand Image in Business

project report on marketing strategy of honda

It is a highly capable and stylish bike but high price puts it out of reach for many. A brand owning a strong image always rules the market and makes effective sales. Current market positionWith high fuel prices and a weak U. It has also used a smart marketing strategy that relies on creating a reliable image and trust among the customers. The unit is fueled by a relatively small 5 liter fuel tank and is mated to an automatic transmission. The brand has set a vision 2030 for itself which is going to guide its business strategy in the near term. The promotional strategy in the marketing mix of Honda is to be aggressive.

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Honda Marketing Mix (4Ps) Strategy

project report on marketing strategy of honda

Strongly Agree 36%64% people agreed that the sales persons spent enough time with them before the sales and 36%strongly agreed with this. Marketing Strategies of Dabur Foods Ltd. We call this approach Safety for Everyone. The motorcycles use use internal combustion engines which are developed by Honda itself. The latest models of this vehicle will grab the attention of its clients and there are different features of the vehicles in every new model, which are great fun for the motorcycle lovers.

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Honda project report

project report on marketing strategy of honda

With the systematic way of approaching, focus on durability, reliability and basic performance to establish a creative and innovative technical foundation with the wisely approach to the future, the Honda products do care about the economical, environmental, and social issues. Individual brands : When a firm produces or sells diverse products, it may not be appropriate to use one family or blanket brand name. He has served at different positions in Honda Malaysia and Honda Philippines for 12 years. Building a Qualified Database for a Training Firm 65. It use Business to business promotion strategy, such as trade shows, conventions, sponsorships, contests, give-aways such as pens, notepads, hats, etc all imprinted with the company's identity on it. Honda has established independent local operation around the world and pushed local autonomy and proactive efforts to localize the needs regional with mutual understanding. Strongly Agree 5 %91% agreed that the availability of the product was there, 5% strongly agreed that the availabilitywas there while only 4% said they disagreed with this.


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Marketing Plan of Honda

project report on marketing strategy of honda

Honda is the popular brand name and it has created good image among its users. Honda began selling the Accord soon after, and began building cars in the United States in 1982. Thus it enhances the brand image. Trade name and individual brands : The last strategy that may be employed by the firm is to anociate the company name with an individual brand of each product. To sell kei cars Honda established Honda Auto Terrace in 2912. The Hyundai i10 is a good choice for those looking for a premium automatic with space and a tall-boy design that is convenient for the city.

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Honda Marketing Mix (4Ps) Strategy

project report on marketing strategy of honda

Apart from the efforts of us, we would like to gratefully acknowledge everyone who supported us throughout our work. In this, the company name provides some legitimization and the individual name some differentiation for the new product. Post Sales Follow Up Done RegularlyNo. Variants on the Differentiation StrategyThe shareholder value model holds that the timing of the use of specialized knowledge can createa differentiation advantage as long as the knowledge remains unique. Brand image is the perception of brand among present customers, potential customers and in market. Examples of firm using a focus strategy include Southwest Airlines, which provides short-haulpoint-to-point flights in contrast to the hub-and-spoke model of mainstream carriers, and FamilyDollar.

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Dabur Marketing Scenario Project Report : MBA Projects, BBA Project Reports

project report on marketing strategy of honda

Neither Disagree Nor Agree 0%4. Introduction Honda was found in 1946 by Soichiro Honda, a mechanic who was always interested in automobiles. Individual branding strategy allows firms to develop different images and positions for each of their products. This is achieved by having the lowest prices in the target market segment, orat least the lowest price to value ratio price compared to what customers receive. The company also produces various automobile products, includingpassenger cars, minivans, multi-wagons, sport utility vehicles, and mini cars; and power productscomprising tillers, portable generators, general-purpose engines, grass cutters, outboard marineengines, water pumps, snow throwers, power carriers, power sprayers, lawn mowers and lawntractors, home-use cogeneration units, thin film solar cells home use, and public and industrialuses.

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