Some advertisers may think having their name on the side of a bus or on a bus stop bench does not reflect well on the firm. Although outdoor advertising provides attention and memory values, it is doubtful whether it will provide action value. Rapid transit is an important form of mass transit such as subways and surface light rail systems, designed for commuting inter-city or intra-city. They are always in a hurry to go. Efficiency is key in effective advertising. Depending on the communicative skill of the a … gency, you may be prone to being blindfolded during much of the processes of your campaign leading to a lot of guessing and speculation.
As we mentioned before all types of advertising and marketing techniques have their advantages and disadvantages. If there will be natural disasters like hurricanes that will destroy the structure, this will not be inexpensive. Editor's note: This article was excerpted from , available from Entrepreneur Press. Mass transit reduces the number of cars on the road which in turn reduces the pollution caused by individual cars. Remember this is your money and your business! If you are looking to buy a transit campaign, or any other type of advertising campaign, I work for a firm called.
When you talk about transit advertising, it is a form of advertising that reaches people, who use public transport. This can lead to your transit or outdoor ads not being focused on and properly noticed. Not only can you reach some very upscale customers on the inside of the bus, but you can also reach a large variety of people by advertising on the more traditional exterior signs. This makes the roads and the walls of the houses look dirty. For local advertisers in particular, transit advertising provides an opportunity to reach a very select segment of the population. Messages must be brief to fit in that 2-3 second time frame. Vehicular Advertising The advertisement matter may be painted both inside and outside vehicles such as vans, buses, trains and so on.
Being among the twelve mega cities of the world one thing is for sure that Karachi badly needs a mass transit system of a vast network else the pollution and congestion will continue increasing in the city no matter how many signal free corridors are built. You can also say that some of the audience is captive, too, if you consider the number of drivers stuck behind a bus or the number of walkers waiting for a stopped bus to move past. Large number of posters and writings on the walls are used for advertisement. Encourages luxury: This encourages luxury. So no matter how much you spend on advertising, if you've got many competitors substitute products or services , and their methods are more effective, then your promotion campaign may not work.
If the consumers are convinced that the quality is the same that is advertised, they continue buying. They all share similar advertising rules and methods. During that time, you have to capture the viewer's attention and hit him with a persuasive message. List of Disadvantages of Billboard Advertising 1. For example, in rural or suburban areas, mass transit is limited or nonexistent, so the medium is not very effective for reaching these people. Consumer controls like digital video recorders also assist customers in skipping through commercials altogether. In essence, you are paying to send a message to people who typically prefer not to see it.
They know for sure that their customers are taking a certain buss at a particular time. Value : Transit advertising typically costs less than television, radio, billboards and newspapers. Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors. If a person driving by sees the billboard and suddenly realizes the need to buy the advertised product, it will be easier for him or her to drive to the nearest establishment offering that product. It works best at places where a larger number of people will ride them such as in the center of big and densely populated cities. Impacts - Advantages of Mass Transit: Environmental Impacts Mass transit is believed to be more environmental friendly than other public transport facilities. The mechanism can also give movement effect to the object that forms part of the advertisement matter.
ÂYou may want to see them item properly before buying it. It includes advertisements, placed on buses, as well as on the other vehicles, which can be seen in transit stations. Poor photo reproduction limits creativity. ÂYou may get addicted to it and spend more money than you originally wanted to. A radio time slot is much more affordable than a television time slot. Creates a monopoly: It increases monopolistic trend.
A main disadvantage of using an advertising agency would be the communication factor. For products that do not have specific geographic segments, this form of advertising incurs a good deal of waste coverage. Radio hosts often have a large amount of influence over their viewers, and if you are able to get the host of the show to introduce your product, it is like getting a direct endorsement form them. The field signs are merely used as reminders and these contain just the brand name. Last Updated on Fri, 30 Nov 2018 of using transit advertising include the following: 1. Billboards can be positioned along the route where prospective consumers drive by or pass by regularly, like in highways. Misleads the public: It misleads the public by giving false statements about the product.