It ought to abide by the environmental norms. The company has come up with few non- alcoholic beverages with very fewer calories under this commitment as obesity has become one of the major issues. The drink PowerAde is targeted towards the people who are extremely health conscious and are involved in sports activities. After completing the payment you will receive a link to the e-mail related to your Pay Pal account or the e-email you have entered when specifying bank details to download the report. Working to alleviate poverty, illiteracy and poor health is an essential building block for stable societies and families and the support of the from the individual donors, corporate partner like Coca Cola and its partner from U. Products are of two types i. The impact in annual sales was a decline of 15% in overall sales in 2003 in comparison to prior annual growth rates of 25-30%.
Therefore, potential new entries in this sector are not a very big threat to the position of Coca-Cola. It is defined as the commitment of business to meet ethical, legal, commercial and public expectations Dahlsrud 2006. The import and excise duties are also levied on the distribution of the soft drinks in the nations where the company does not have any outsourcing entity Jain and Kedia, 2011. Conclusion Thus, the above fable can be concluded by saying that Coca-Cola will remain the leader of its industry if it pays adequate attention to the alignment between its corporate strategy, ethics and governance. Coca-Cola is aware of the problem of water scarcity aggravated by accelerating impacts of climate change, population growth and urbanization. The company feels that world is filled with the opportunities that range from doubling their business revenue by 2020 by developing new beverages products that meet consumers evolving preference and need, by creating social value and by making positive difference in the communities throughout the world. The Code is always revised in order to further augment its effectiveness.
Hence, it can be said that the soft drinks of Coca-Cola face major threat from its substitutes Wright, 2006. Through pre-emption and forecasts, Coca-cola can engage with stakeholders to understand the issues that are the most important to them and to work jointly with communities and governments, for instance, in water-stressed areas. The researchers argued company efforts can be classified as either substantive or symbolic. The issue of obesity is taken very seriously by the youth who like maintaining a good physique. In this way coca cola relates to its environment through its various strategies Rugman, 2003. Therefore, dietary products were introduced by Coca-Cola for young people who can enjoy a soft drink with no calories Doyle, 2011. The marketing and distribution channels of these two companies are very robust which makes it difficult for any aspiring company to enter and thrive in their market.
On the other hand, the bottlers do not enjoy much bargain power Lambert and Schwieterman, 2012. Benchmarking supply chain sustainability: insights from a field study. The Company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. Nevertheless, bad news is still news after all, as it can prompt Coca-Cola to embark on a public-relations campaign which can eventually aid in their business aspects. But one cannot deny that it have succumbed to the pressure of its rivals, Pepsi, in a bid to gain the same competitive edge over its rivals Burrows 2010.
The second layer is the actual product which includes the brand name, packaging, styling, quality and features. The question an executive or senior leaders ought to contemplate is at what cost does greenwashing impact things such as employee engagement levels, retention, commitment, attraction or customer service. The golden mean is an ethical principle in Aristotelian, Buddhist, and Confucius philosophies, which holds that the most ethical course of action lies between extremes. Ethical compliance: Ethical conduct is of utmost importance. The company may or may not to culpable they launch philanthropy campaign so that they could fend off their potential reputation damages.
Even if Coca-Cola can steer clear of controversy, its Coke drink has long been the target of many critics, mainly for promoting health problems such as obesity. Policymakers Legislative relations also come into play, and Coca-Cola invests strategically in its own advocacy. It is fair to say greenwashing has cost Volkswagen billions of dollars. All these three companies have high global presence and established in their own sense. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. All the countries where Coca Cola has its market they have increased employment and help to raise the standard of living which has help to strength national economy. The company has started 5by20 strategy under this commitment in which the company helped 5 million women to empower their women entrepreneur.
Coca-Cola has been consistent in contributing positively to environment in recent years , for instance, collaborating with various companies and governing bodies to address water issues. It is not hard to imagine how companies with satisfied, committed, trusting and empowered employees i. It contributes to the society and the community through its products. Only a particular number of products are offered that too in accordance with the culture and attitude of the natives Raman and Ravi, 2007. The recently crowned king of greenwashing is arguably. Campaigns, scandals and environmental issues etc. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.